I’m just a simple wee laddie from Glasgow and I don’t have a degree in logic from Oxford or Cambridge but even someone with a two-figure IQ should be...more >
Snapchat has grown into a global social media phenomenon and is currently the latest tool being embraced by PR agencies. Beginning life as a project for a class at...more >
Samsung Electronics’ botched recall, re-release and then permanent cancellation of the Galaxy Note 7 has slashed almost £20 billion from its market value, according to experts. The firm’s financial future...more >
When asked in September 2015 if Donald Trump had a chance of securing the Republican presidential nomination, Nate Silver, the acclaimed polling guru from ESPN’s FiveThirtyEight blog and Special Correspondent for ABC News, stated that Trump’s chances of winning were “Maybe about 5 percent, somewhere around there”.more >
Publicity stunts can be a useful strategy to employ to capture the attention of whatever audience you are trying to target. With social media playing such a prominent role in communications, a stunt can cost nothing. But if not executed correctly, or with the right intention, a stunt can easily go wrong and cause unforeseen reputational damage.more >
