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Publicity stunts can be a useful strategy to employ to capture the attention of whatever audience you are trying to target. With social media playing such a prominent role in communications, a stunt can cost nothing. But if not executed correctly, or with the right intention, a stunt can easily go wrong and cause unforeseen reputational damage.more >

The SEO (search engine optimization) and ORM (online reputation management) sector is enjoying explosive growth. Brands big and small are looking to increase their online presence and visibility. More than 90% of marketing communications managers plan to increase their SEO budgets or to maintain them at the same level over the next year, according to a study by Borrell Associates.more >

With 50 Scots in the 366-strong GB Olympics team at Rio 2016, the largest ever contingent in a Great Britain team for an overseas Olympics, it has been hugely...more >

2016 is only half way through but already we have lost many of the icons of our age. One by one, they fell and each time we all had...more >

The unique appeal of Scotland’s whisky and golf offerings are widely known both at home and abroad. It is not a stretch, however, for a third arena – Scotland’s...more >