{"id":599,"date":"2017-02-02T15:27:17","date_gmt":"2017-02-02T15:27:17","guid":{"rendered":"https:\/\/mediahouseinternational.com\/?p=599"},"modified":"2017-02-03T09:16:17","modified_gmt":"2017-02-03T09:16:17","slug":"snapchat-the-latest-pr-tool","status":"publish","type":"post","link":"https:\/\/mediahouseinternational.com\/snapchat-the-latest-pr-tool\/","title":{"rendered":"Snapchat: the latest PR tool"},"content":{"rendered":"

Snapchat has grown into a global social media phenomenon and is currently the latest tool being embraced by PR agencies.<\/p>\n

Beginning life as a project for a class at Stanford University in California, the app was created less than five years ago by then student Evan Spiegel and has earnt the 26-year-old entrepreneur a net worth of $2.1 billion \u2013 and an engagement to Victoria’s Secret model Miranda Kerr.<\/p>\n

The app, which enables users to send photos, videos and text messages to a private list of recipients, sees over 150 million daily active users across the world.<\/p>\n

\"snapchat-1360003_1280\"About 8,000 “snaps” are sent every second and five billion videos are viewed daily. In just four years, Snapchat<\/strong><\/a> has become more popular \u2013 and a bigger part of our lives \u2013 than Twitter, capturing the attention of countless international brands and PR companies.<\/p>\n

Storytelling has always been an integral part of PR. Although Snapchat was originally created to facilitate private one-to-one interactions, the additional upgrade, known as \u2018”Stories”, has enabled big brands to reach large and varied audiences through a 24-hour window.<\/p>\n

More and more people are beginning to use Snapchat to follow their favourite designers, teams and manufacturers to keep up to date in\u00a0their day-to-day lives.<\/p>\n

Here at Media House International<\/a><\/strong>, our team have recognised the growing influence of Snapchat and currently manage the app for several clients.<\/p>\n

There\u2019s a variety of ways that brands can use Snapchat to increase engagement to achieve general brand awareness and resonance.<\/p>\n

Here are two examples that demonstrate the power of Snapchat<\/p>\n

1) Provide access<\/h2>\n

Making people feel as though they are a part of a major live event is a great way of engaging audiences around the world.<\/p>\n

Occasions such as the\u00a0Oscars and Grammys are always popular, as they allow the public the opportunity to see what goes on at glittering parties\u00a0they\u2019d only be able to dream of attending.<\/p>\n

Media House manages Snapchat for the UK-based charity Autism Rocks<\/strong><\/a>, allowing their followers from different parts of the world to see their exclusive concerts featuring\u00a0international superstars, such as Flo-Rida, Cee-Lo-Green and Mark Ronson, at\u00a0venues in\u00a0London and Dubai.<\/p>\n

2)\u00a0Demand<\/h2>\n

It\u2019s no secret that building a sense of exclusivity around a product is one of the best ways to drive up demand for it.<\/p>\n

Snapchat\u2019s exclusive nature allows brands to make their followers feel like insiders by sending them special deals and behind-the-scenes footage which the public wouldn\u2019t have access to or see on other social media platforms.<\/p>\n

In this way, brands can create a sense of community among their followers, allowing them to feel valued and included, making them more likely to engage with the brand in future.<\/p>\n

An excellent example of this is when highly esteemed fashion designers such as Burberry choose to debut their new collection to the world via Snapchat<\/a>\u00a0<\/strong>(see below).<\/p>\n

Facebook\u2019s Mark Zuckerberg tried his luck at $3billion and was rejected.<\/p><\/blockquote>\n

Similarly, Media House announced newly released tickets to an Autism Rocks concert with Ricky Martin via Snapchat, allowing followers first chance to purchase the best seats.<\/p>\n

Snapchat is currently valued at $10 billion to $20 billion, depending on who\u2019s apparently interested in buying,\u00a0Facebook\u2019s Mark Zuckerberg tried his luck at\u00a0$3billion and was rejected.<\/p>\n

It\u2019s safe to say that Snapchat is here to stay. It\u00a0is continually maturing as a business by offering a wide range of paid and unpaid tools for brands to express themselves creatively.<\/p>\n

The app won\u2019t provide corporate users with detailed reports on performance but business\u00a0messages will reach a young audience that are more receptive than anywhere else in social media \u2013 if you continue to provide them with exclusive content and priorities.<\/p>\n

What started out as a digital experiment, has now captured the attention of countless international brands and rival social media platforms, proving Snapchat’s\u00a0growing importance in PR social media strategies.<\/p>\n

\"Burberry<\/p>\n","protected":false},"excerpt":{"rendered":"

Snapchat has grown into a global social media phenomenon and is currently the latest tool being embraced by PR agencies. Beginning life as a project for a class at Stanford…<\/p>\n","protected":false},"author":2,"featured_media":606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/posts\/599"}],"collection":[{"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":12,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/posts\/599\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/posts\/599\/revisions\/601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/media\/606"}],"wp:attachment":[{"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/categories?post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediahouseinternational.com\/wp-json\/wp\/v2\/tags?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}