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The Hydro gets a new sponsor | Media House International
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The Hydro gets a new sponsor

The Hydro in Glasgow has got a new headline sponsor in OVO Energy.

Having re-opened its doors to excited fans in September following an 18-month absence, the 14,000 capacity venue is expected to welcome more than 1.2 million visitors next year, due to a 40% increase in events.

OVO Energy has stated a committed to reducing the environmental impact of this entertainment programme.

It will aim to achieve Greener Arena Certification – a process providing external verification that carbon reduction and transition strategies are at the heart of all venue operations, from catering to materials used and circularity.

OVO will support this through funding of specific carbon-reduction and environmental initiatives recommended as a result of the annual accreditation process.

OVO’s head of sponsorship and partnerships Colin Banks said: At OVO, we want to develop purposeful partnerships which reflect our commitment to make zero carbon living a reality – not just in the home, but in the things we love doing too, like going to see our favourite band or comedian.

It’ll take time, but together, we want to make lower-impact live events a headline act in their own right and the ‘Greener Arena Certification’ process is an incredibly positive step on that journey.

We’ll also be supporting the venue in identifying practical ways in which we can help to further reduce its environmental impact, without detracting from the OVO Hydro’s first-class visitor experience.”

SEC's director of finance and development Billy McFadyen and OVO Energy's head of partnerships Colin Banks
SEC’s director of finance Billy McFadyen and OVO Energy’s head of partnerships Colin Banks

Debbie McWilliams, director of live entertainment at the SEC, said: “We’re delighted to welcome OVO Energy as title partner of the OVO Hydro at what is a hugely exciting time for the venue.

We’ve endured a long wait for live entertainment to return, but now we are back and looking forward to our biggest ever schedule of events in 2022.”

Billy McFadyen, director of finance and development at the SEC, added: “We’re working hard to build on our existing, multi-layered sustainability programme and look forward to working with A Greener Festival towards achieving ‘Greener Arena Certification’ for the OVO Hydro.

We’re grateful to OVO for their support towards this incredibly important consultation and certification process and look forward to working together to further strengthen our sustainability credentials, build upon the work we have already done, and make Scotland’s flagship entertainment venue as low impact as possible.”

The work with OVO will build on sustainability initiatives already in place across the SEC campus. It recently launched a sustainable food strategy, with 80% of food on campus being sourced in Scotland and grown by producers using responsible agriculture processes.

The campus also introduced digital ticketing when fans returned last month, reducing paper usage by removing the need to print tickets at home.

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Published in Insider -