Moorland Association

Communicating the conservation, carbon capture, economic and social benefits of grouse moors in England

Moorland Association members are passionate in their care for 860,000 acres of heather moorland in England for wild red grouse, spending £52.5 million a year on these iconic, fragile landscapes.

Media House works closely with the Moorland Association to communicate the advantages of grouse moor management for biodiversity and carbon capture, as well as the economic and social benefits for society.

Grouse moor management is subject to intense scrutiny from opponents. Media House provides strategic advice to counter misconceptions and communicate effectively with influencers, politicians, supporters and the general public.

We have advised the Moorland Association to make greater use of compelling images and video to promote the many good news stories for biodiversity and rural communities.

Already in 2022 our media relations work has achieved a reach of 485 million monthly visitors. The Moorland Association is a go-to source of comment, trusted by journalists and respected by politicians.

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