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Dairy UK is one of the biggest trade associations that represents the interest of producer co-ops, milk processors, dairy farmers and doorstep deliverymen throughout the United Kingdom.
Dairy UK’s members collect and process about 85% of the UK milk production.
Our first assignment was to create a new brand and communication strategy for Dairy UK, and we advised the organisation on political and media strategies over 10 years.
Following successful parliamentary events, political bulletins and policy submissions, Dairy UK developed close relationships with relevant government bodies including the Department for the Environment, Food and Rural Affairs, and the Office of Fair Trading.
Through sustained media interest, Media House International secured a wealth of positive coverage for Dairy UK across national and broadcast media, as well as farming and agricultural press, to promote a better understanding of the dairy sector and its products.