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Media House International

Social media monitoring

Social media has become a key part of any communications strategy and it plays a key role in how we speak to our stakeholders.

In addition to generating ideas, writing and designing social media content, Media House International is able to monitor the online conversation and find out what people are saying about your brand, or about issues concerning your brand.

The way your organisation listens to, and engages with, social media posts is what dictates how those opinions influence your online presence and brand sentiment.

Social media monitoring allows you to gain powerful insight into your customers, competitors and industry influencers.

To take full advantage of social media listening, you need to spread your monitoring across several channels and keep a constant watch for new opportunities. However, acquiring these insights takes time, and the use of the right tools.

Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective.

That goal could be:

  • I want to know when people are talking about my brand
  • I want to respond to all customer service queries
  • I need to see who is talking about (keyword) and join the conversation to bring more credibility to my brand
  • I must keep my finger on the pulse of the market
  • I need to be able to identify people in need of my product

Our team of social media experts at Media House International will monitor, manage and protect your reputation online and will integrate a fully comprehensive social media strategy to integrate with your overall communications programme.