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Media House International

Communication Audit

Using an array of tools and resources, Media House International’s communication audit can help evaluate and develop your communications strategy and function.

Our consultants employ a range of communication audit techniques including surveys, document reviews, focus groups, one-to-one interviews and media analysis to assess not only what is coming out of your organisation, but how you operate internally.

By tapping into your organisation’s existing resources, we can help turn a largely reactive communications programme into a planned and sustained campaign which ensures accountability and profitability.

Many internal PR/Marketing departments view outside consultants as an irritant rather than a welcome and additional resource

Many companies in the recent past viewed their PR and Marketing departments as a necessary evil and did not give them the status they deserve. Another problem, and it is a worldwide one, is that many internal PR/Marketing departments view outside consultants as an irritant rather than a welcome and additional resource.

Media House International’s communication audit will highlight these issues and demonstrate how they can be resolved and how the client can utilise his PR and Marketing resources to their full potential.

An interesting by-product of the audit is that invariably other internal problems and conflicts are thrown up because our team are trained to identify areas of conflict and staff dissatisfaction

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