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Snapchat: the latest PR tool

Snapchat: the latest PR tool

2 February, 2017
Snapchat has grown into a global social media phenomenon and is currently the latest tool being embraced by PR agencies. Beginning life as a project for a class at...more >
Samsung: how to turn a fault into a fiasco

Samsung: how to turn a fault into a fiasco

2 November, 2016
Samsung Electronics’ botched recall, re-release and then permanent cancellation of the Galaxy Note 7 has slashed almost £20 billion from its market value, according to experts. The firm’s financial future...more >
Donald Trump – the rise of the political outsider

Donald Trump – the rise of the political outsider

6 September, 2016
When asked in September 2015 if Donald Trump had a chance of securing the Republican presidential nomination, Nate Silver, the acclaimed polling guru from ESPN’s FiveThirtyEight blog and Special Correspondent for ABC News, stated that Trump’s chances of winning were “Maybe about 5 percent, somewhere around there”.more >
PR stunts – are they always worth it?

PR stunts – are they always worth it?

29 August, 2016
Publicity stunts can be a useful strategy to employ to capture the attention of whatever audience you are trying to target. With social media playing such a prominent role in communications, a stunt can cost nothing. But if not executed correctly, or with the right intention, a stunt can easily go wrong and cause unforeseen reputational damage.more >
SEO – a cull is on the cards

SEO – a cull is on the cards

22 August, 2016
The SEO (search engine optimization) and ORM (online reputation management) sector is enjoying explosive growth. Brands big and small are looking to increase their online presence and visibility. More than 90% of marketing communications managers plan to increase their SEO budgets or to maintain them at the same level over the next year, according to a study by Borrell Associates.more >
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