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SEO – a cull is on the cards

SEO – a cull is on the cards

22 August, 2016
The SEO (search engine optimization) and ORM (online reputation management) sector is enjoying explosive growth. Brands big and small are looking to increase their online presence and visibility. More than 90% of marketing communications managers plan to increase their SEO budgets or to maintain them at the same level over the next year, according to a study by Borrell Associates.more >
Rio 2016 – Sporting ambassadors are paramount

Rio 2016 – Sporting ambassadors are paramount

17 August, 2016
With 50 Scots in the 366-strong GB Olympics team at Rio 2016, the largest ever contingent in a Great Britain team for an overseas Olympics, it has been hugely...more >
Goodnight, Sweet Prince

Goodnight, Sweet Prince

28 July, 2016
2016 is only half way through but already we have lost many of the icons of our age. One by one, they fell and each time we all had...more >
Scotland’s grouse moors fly high in their PR efforts

Scotland’s grouse moors fly high in their PR efforts

26 July, 2016
The unique appeal of Scotland’s whisky and golf offerings are widely known both at home and abroad. It is not a stretch, however, for a third arena – Scotland’s...more >
Celebrity clout – or calamity?

Celebrity clout – or calamity?

21 July, 2016
I’m ashamed to say I’m a sucker for celebrity endorsement. Put Jennifer Lawrence in a product and I’m sold and while Felix Baumgartner doesn’t make me want to do a...more >
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