News & Work
PR stunts – are they always worth it?
Publicity stunts can be a useful strategy to employ to capture the attention of whatever audience you are trying to target. With social media playing such a prominent role in communications, a stunt can cost nothing. But if not executed correctly, or with the right intention, a stunt can easily go wrong and cause unforeseen reputational damage.
SEO – a cull is on the cards
The SEO and ORM sector is enjoying explosive growth. Brands big and small are looking to increase their online presence and visibility. More than 90% of marketing communications managers plan to increase their SEO budgets or to maintain them at the same level over the next year.
Rio 2016 – Sporting Ambassadors Are Paramount
With 50 Scots in the 366-strong GB Olympics team at Rio 2016, the largest ever contingent in a Great Britain team for an overseas Olympics, it has been hugely encouraging to see Scottish Olympians win the best ever medal haul from an overseas Games.
Goodnight Sweet Prince
2016 is only half way through but already we have lost many of the icons of our age. One by one they fell and each time, we all had to come to terms with the fact that a world without Bowie, without Ali, without Alan Rickman, and now Caroline Aherne, to name just a few, was a poorer place to be and one which was going to take some getting used to.
MEDIA HOUSE ON TWITTER
- Welcome home #TeamGB! Take a look at the MH blog where Lorna Gardner talks about the power of sporting ambassadors t.co/CQqw582QOQ
- RT @ProtonPartners: The turf has officially been cut. Let building commence in Northumberland! #UKProtonBeamTherapy t.co/Hg9oaZTH3G
- Clare Ambrosino talks about the amazing @AutismRocks #PrinceTribute gig over on the MH blog t.co/bVicUHWcOM
Follow @mediahouseint on twitter.