News & Work
Donald Trump – the rise of the political outsider
When asked in September 2015 if Donald Trump had a chance of securing the Republican presidential nomination, Nate Silver, the acclaimed polling guru from ESPN’s FiveThirtyEight blog and Special Correspondent for ABC News, stated that Trump’s chances of winning were “Maybe about 5 percent, somewhere around there”.
PR stunts – are they always worth it?
Publicity stunts can be a useful strategy to employ to capture the attention of whatever audience you are trying to target. With social media playing such a prominent role in communications, a stunt can cost nothing. But if not executed correctly, or with the right intention, a stunt can easily go wrong and cause unforeseen reputational damage.
SEO – a cull is on the cards
The SEO and ORM sector is enjoying explosive growth. Brands big and small are looking to increase their online presence and visibility. More than 90% of marketing communications managers plan to increase their SEO budgets or to maintain them at the same level over the next year.
Rio 2016 – Sporting Ambassadors Are Paramount
With 50 Scots in the 366-strong GB Olympics team at Rio 2016, the largest ever contingent in a Great Britain team for an overseas Olympics, it has been hugely encouraging to see Scottish Olympians win the best ever medal haul from an overseas Games.
MEDIA HOUSE ON TWITTER
- RT @JournoCharity: .@NicolaSturgeon delivers a brilliant & witty speech to her media audience #spicegirls #GBBO t.co/MRPw2LqAmK
- RT @JournoCharity: Delighted to be welcoming guests to the #JournalistCharityLunch @HiltonGlasgow @WIJ_UK
- RT @JournoCharity: Looking forward to key note speech from @NicolaSturgeon #journalistlunch t.co/qD3u93G2Ar
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